the Team

Steve Sewell
President & CEO

Steve has an extensive history of helping large industrial clientele solve raw material consumption and disposal problems. His understanding of the multifaceted issues effecting logistics, handling and delivery, and the effect of niche material characteristics on the efficiency of use across a broad range of industrial applications is essential to putting forth the proper plan of action. Steve has a deep and intimate understanding of the Flash Rockwell technology and the cause and effect of issues effecting performance capabilities. His experience across a broad array of potential ‘fields of use’ is unique and critical to the ultimate success of implementing the technology in the marketplace.


John Hogan
Co-Founder / Chief Innovation Officer

John is the inventor of the Company's technology. He has 44 years of heavy equipment repair and installation experience, 30 years of which he completed highend hydraulic pump material upgrades, retrofits and repair engineering of up to 120” Cooling Tower Pumps. He has been a master machinist, repair engineer, and sales engineer, working for Sulzer Pumps, ITT, and Johnston Pumps, while serving clients such as PG&E, Pacificorp, Arizona Public Service, Basin Electric, and Great River Energy. He is highly respected by the customers he served for his unique ability to design, implement, and support solutions to their problems. His innovations include a ski simulator, a golfing aid, a design for ski pants, and patents for wings, propellers, fuselages, and rocket nozzles. John’s strength is taking an inefficient device and transforming it to a highly efficient one, saving customers time, money, and ultimately down time. In addition, to the Company’s pending patents, John holds five granted patents with two patents pending.


Jim Busby
Chief Operating Officer / Chief Financial Officer

Mr. Jim Busby Started a company, QMS Inc. using a $10,000 loan in 1977, grew it to go Public for a valuation of about $100M in 1983, and listed it on the NYSE in 1986 under the ticker symbol AQM. In 1991, QMS achieved revenues of $305 Million and pre-tax profits of $26 Million. In 1997, Mr. Busby co-founded CentraLite Systems alongside Jimmy Busby, and grew it to be a worldwide leader in home automation achieving $35M in revenues in 2015 and 2016. Mr. Busby also has a background in automation engineering at industrial companies prior to the formation of QMS. At its peak, QMS employed 1500 people, about half in the U.S. and half in Europe, Japan, and Australia. He retired from the New York Stock exchange listed company in 1997. In the summer of 1997, Mr. Busby and his oldest son James B. Busby (Jimmy) founded CentraLite Systems Inc., a manufacturer of lighting controls. Mr. Busby served as a Lieutenant in the U.S. Army during the Viet Nam war and returned to private business in 1972. He served most of the time at the U.S. Army Security Agency First Field Station at Vint Hill Farms in Warrenton Virginia. He held a Top Secret Crypto security clearance and was awarded several service medals including the Meritorious Service Medal, and a cash award for money saving inventions during his tenure at Vint Hill Farms. Mr. Busby is a private pilot and his hobbies include building and flying model airplanes.


Jimmy Busby
Chief Technology Officer

From 2010 until 2016, James B. (Jimmy) Busby was the President and CEO of CentraLite Systems Inc. During his tenure, the Company grew from $3M in annual revenue to $35M in both 2015 and 2016, the last two years of his tenure. From 1997 to 2010, Jimmy was the Chief Technology Officer of CentraLite Systems Inc. Jimmy was also the co-founder of CentraLite. Jimmy received degrees in both Aerospace Engineering and Finance from the University of Alabama in 1995. Jimmy is also a private pilot holding multi engine and instrument ratings. He also holds an FAA part 107 Remote Pilot certificate which is a certification to operate unmanned aerial vehicles (Drones) Mr. Busby is also a PADI certified diver, and an avid astronomy enthusiast.


Herbert Riemenschneider
Vice President Innovation & Technology

Herbert is a chemical engineer and is specialized in particle technology. After his doctorate in solid-liquid-separation he joined Degussa/Evonik where he had different positions in process technology, plant engineering/production, and engineering. After being the head of the Particle Technology Department of Degussa in Hanau/Germany his biggest challenge was to establish a Process Technology Department in Mobile/USA. After this he became the Vice President Process Technology & Engineering Americas. From this department all plant sites in the Americas were supported regarding process development, conceptional engineering, basic & detail engineering, and construction. Another main responsibility for Herbert was to find and hire engineering talents from international universities. He was also the head of the Evonik Corporation roundtable “Personnel Production & Technology” which prepared technical staffing and succession planning for technical key positions in the Americas. Herbert lectured at the University of Karlsruhe in Germany for more than 25 years chemical engineering and is appointed honorary professor. After more than 30 years of service Herbert retired from Evonik and supports now Flash Rockwell customers to implement efficient state-of-the-art production processes.